Blog Tour & Review // Tweet Cute

Welcome to my stop on the blog tour for Emma Lord’s debut novel, Tweet Cute! This is actually my first time taking part in a blog tour, so I’m especially excited that my first blog tour is for a rom-com. And such a fun one, at that.

Note: this review was originally posted January 16, 2020 on


Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming—mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account. 

Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time. 

All’s fair in love and cheese—that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life—on an anonymous chat app Jack built. As their relationship deepens and their online shenanigans escalate—people on the internet are shipping them??—their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.


Tweet Cute is the perfect example of a YA rom-com done right. And what’s more, this is a debut. YUP, that’s right, folks—this is Emma Lord’s DEBUT. I don’t normally use the Kindle highlights/notes feature, but I loved Emma Lord’s writing so much that by the time I finished Tweet Cute I had highlighted several passages. There’s just something really special about Lord’s writing style.

I loved the gradations in Pepper and Jack’s relationship. This isn’t just enemies-to-lovers, this is much more than that. I don’t even know if “enemy” is the right term to describe their initial relationship. If anything, their contentious relationship seemed to stem from the fact that, right from the get go, both of them saw the other in a way that few did. I think it was this awareness that left both feeling too raw and exposed.

“She turns her head so slowly to look at me that for a moment I am stricken with the weird unfamiliarity of being seen—no, not seen. Recognized.”

Pepper and Jack’s relationship was perfect. They called each other out and challenged each other, but then we also got to see such lovely and pure moments of joy. It’s this perfect blend of serious, coming-of-age drama and humor, sass, and fluffy romance that makes Tweet Cute so delightful.

Tweet Cute feels unpredictable in what is a generally predictable genre. Yes, we know Pepper and Jack will end up together, we know there’ll be a HEA, but there are certain aspects of Tweet Cute that took me completely by surprise. The emotional depth and maturity of the MCs, for example, was pleasantly surprising for what I thought would be a cute but fluffy read, and the robust cast of supporting characters made the book come to life. 

There were certain points where I felt like Tweet Cute was trying to take on too much. The storyline with Pepper’s sister and mom, for example, felt unnecessary and underdeveloped. Also, that Pepper’s mom was so intent on her helping draft tweets to the detriment of her school and extracurriculars was pretty strange and unrealistic. The middle of the book was a bit slow and I felt myself starting to disengage from the story, but at around the 60% mark, it picked up such that I didn’t want to put it down. Even in the slow parts, however, I still felt like this book was worth finishing. I was right. 

Favorite Quotes

  • “Jack is the kind of person who fills silences. The kind of person who doesn’t necessarily command attention, but always seems to sneak it from you anyway.”
  • “I look everywhere except at Grandma Belly, because these are the things that tether me, the things I’ve always been and just assumed would always be. What she’s saying right now feels a lot like permission to leave it behind, and it scares me every bit as much as it relieves me.”
  • “The words settle between us, my dad gruff but earnest, me near paralyzed. I have this sudden feeling of wanting to grab the words from the air, put them somewhere permanent in me, like they can anchor me in a way nothing else has. I want to remember this feeling—the strange, happy crush of it in my lungs, the pride, the relief, even the mingling guilt.”
☆ ☆ ☆ ☆ / 5
Find all my reviews on Instagram | Goodreads

I received a copy of this book from the publisher in exchange for an honest review. This has not impacted or influenced my review or opinions.

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